Caroline Black is a highly experienced corporate, consumer, business-to-business
and issues/crisis management communications professional.
She has a wide appreciation of all marketing disciplines (PR, Advertising, Direct Marketing, Sales Promotion).
She also has extensive management experience (Communications; Management Development; Human Resource Management; Training and Development; New Business/Business Development).
Caroline is a qualified people developer (ie learning and development designer and facilitator, coach and mentor) and is an approved Institute of Public Relations trainer. She acts as conference chair and also lectures and speaks on communications.
On a more personal note Caroline is also an accredited funeral officiant for the British Humanist Association.
Caroline is the author of the PR Practitioner’s Desktop Guide (Thorogood 2001) and was the programme consultant and presenter of Voluntary Matters 4, a series of documentaries on communications for the voluntary sector. Before setting up Caroline Black & Associates, Caroline was a Board Director and People and Business Development Director at public relations consultancy, Grayling Group where she had specific management responsibilities for training and development and new business.
And prior to that, Caroline worked in the advertising and PR industries. She also worked on the client side. She began her career with one of the country’s leading advertising agencies. She then moved to Guinness Brewing to become in-house PR Manager for both the on and off trade sectors – ie consumer and business to business. She went on to become a PR consultant, working for clients that included learndirect, DfES, Investors in Peole UK, the Rafsanjan Pistachio Producers Cooperative, Mobil, Nutricia (Cow and Gate), Smith & Nephew, Holland & Barrett, Campbell’s Soups, Crookes Healthcare, Premier Beverages (Typhoo, Cadbury’s, London Herb & Spice) and J Sainsbury plc and the European Commission's Olive Oil Campaign