When the going gets tough, truly professional media relations is paramount. Every major organisation – public, private and not-for-profit – needs senior people who can communicate the organisation’s key messages under pressure and who can turn every interview on radio or TV to their advantage, enhancing and protecting the organisation’s reputation in times of crisis or in less pressured situations where positive media coverage will be beneficial. Media training is now recognised as an essential part of management development and gives executives the opportunity to experiment with media professionals, so that they perform on the day with confidence and panache. Training can be delivered at a time and place to suit clients. We have run this course for many clients ranging from senior spokespeople for multinationals through to press officers for major charities and public sector employers.

Workshop content
Journalists and your relationships with them
Building bridges with the media
But is it news? What’s the angle?
Exploiting your status as expert/authority
Broadcast Media Interviews techniques
Fail to prepare – prepare to fail